Urban Outfitters Reunites with UGG® for the Return of On Rotation, Bringing Gen Z's Favorite Brands to Life

Urban Outfitters reunites with Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) this fall for the return of On Rotation, its experiential retail platform. Building on their 2025 collaboration, the partnership brings the UGG® brand's iconic styles to UO's Gen Z community through a seasonal experience celebrating personal style, comfort, and creativity.