Adobe (ADBE) Ties Up New AI Fan Deal Reaching 200 Million Followers

Adobe (NasdaqGS: ADBE) has entered a new partnership with the National Hockey League to deliver AI powered fan experiences worldwide. The collaboration aims to serve more than 200 million NHL followers with personalized content and engagement tools across international markets. Adobe is providing AI, creativity, and marketing products as core technology infrastructure for the league's global fan experience programs. This NHL partnership with Adobe's AI platform sits within a wider pattern of...