YahooSeptember 17, 2026 at 4:20 PM NYLast Month
Old El Paso Named Title Sponsor of Sun Bowl
MINNEAPOLIS, September 17, 2026--The Sun Bowl Association today announced that Old El Paso, the Tex-Mex food brand from General Mills, is the new title sponsor of the historic Sun Bowl football game, bringing together two names with deep ties to the El Paso community. As a result, the game will now be known as the Old El Paso Sun Bowl.
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