Beet@20: TransUnion’s Matt Spiegel Says Marketing Finally Learned to Stop Buying Everyone

For much of modern advertising history, media buying resembled a giant yard sale. Brands showed up with big budgets, bought audiences by age bracket and hoped the right people happened to be watching. Twenty years later, marketers have become far more selective. So says Matt Spiegel, executive vice president of TruAudience Growth Strategy at TransUnion. The industry's evolution from broad demographic buying to data-driven precision may be one of the most significant changes chronicled during Beet.TV's two-decade journey documenting digital