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YahooSeptember 20, 2026 at 6:08 AM NYLast Month

Yum! Brands (YUM) Faces A 12.2% Taco Bell Traffic Slump

Yum! Brands (NYSE:YUM) is contending with sustained soft traffic at Taco Bell following a recent food safety incident. Customer visits remain significantly reduced almost two months after a Cyclospora outbreak tied to iceberg lettuce served at Taco Bell. The prolonged slump in U.S. store traffic is affecting a brand that had previously been a key contributor within Yum! Brands' portfolio. The Taco Bell traffic hit after the Cyclospora outbreak sits alongside wider patterns in Yum! Brands...

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