Mattel (MAT) Launches Fresh Content And Bluey Deal, Is It Still A Bargain?

Mattel (MAT) just put fresh content and toys at the center of its story with a new Thomas & Friends: Railway Stories launch and a Bluey licensing deal with BBC Studios. Those content moves are landing against a tougher tape for Mattel. The 1-day share price return of 1.10% to US$13.31 came after a year-to-date share price decline of 33.58%, with 1-year total shareholder return down 23.20% as investors reset expectations around risk and future growth potential. Compare Mattel's content-driven...