What Early Southwest Airlines Buyers Saw

For Southwest Airlines shareholders, the return over the past year was 20.2%, including dividends. If you had been weighing a purchase back on 21 October 2025, you would have been staring at clashing stories about bag fees, basic economy, Expedia distribution, and future profit margins rather than any clear script for what came next. The real question is what those early buyers actually saw in the trade off between richer ancillary revenue and rising fuel and labor pressure. Southwest...