YahooOctober 9, 2026 at 5:15 AM NY18 Days Ago
How Investors May Respond To Best Buy (BBY) Tying Retail Media Data To LG’s Connected TV Ads
In early October 2026, LG Ad Solutions announced a partnership with Best Buy Ads to open LG’s US TV Home Screen and CTV inventory to retail media advertisers, enabling programmatic buying through Magnite and closed-loop sales measurement using Best Buy’s first-party shopper data. This move effectively links Best Buy’s retail media audiences with LG’s premium connected TV surfaces, creating a new way for consumer electronics brands to reach shoppers from product discovery through to purchase...
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