YahooOctober 29, 2026 at 5:42 PM NY3 Hours Ago
Starbucks cashes in on matcha hype: 'Almost everyone puts a cold foam on it'
During Starbucks (SBUX)' earnings call, Chief Financial Officer Cathy Smith and Chairman & CEO Brian Niccol highlight how cold-drink customizations — especially cold foam — have propelled their matcha business past $1 billion and fueled afternoon traffic growth.
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