Why Is DoorDash (DASH) Pairing A New Membership With $12 Meal Boxes?

DoorDash (NasdaqGS:DASH) and Lyft have introduced Lyft Go, a joint membership that bundles rideshare and food delivery perks for subscribers. The partners are offering Lyft Go as a single integrated plan, aiming to combine regular ride usage with recurring DoorDash orders under one subscription. DoorDash has launched $12 Meal Boxes with no delivery fees in more than 20 U.S. cities, targeting budget conscious diners. The Lyft Go tie up and $12 Meal Boxes are only one part of the broader story...