FleishmanHillard and Contagious Reveal "The Chaos Advantage": New Study Shows Caution Has Become the Riskiest Strategy in Marketing

FleishmanHillard and Contagious today released a new study, "The Chaos Advantage," examining how the world's most successful brands are turning uncertainty into a competitive advantage while most organizations remain paralyzed by caution. Based on an analysis of recent Cannes Lions and Effie Awards winners, along with a global survey of 1,000 senior marketing and communications leaders across North America, EMEA and APAC, the research reveals a striking and costly gap: 88% of marketing leaders b