Advertisers Must Find the Friend Who Pays for Everyone: PayPal Ads’ Asaf Davidov

Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: Find the person who's always stuck paying for dinner while everyone else promises to Venmo them later. That person might be worth a lot more to marketers than their dinner companions, according to Asaf Davidov, head of global ad insights and analytics at PayPal Ads. In an interview with Beet.TV contributor David Kaplan at the Beet.TV Leadership Summit with Omnicom Media