What Gave IBM Stock Its Edge Over Cognizant?

Two IT consulting and services companies grew their sales at about the same pace over the last three years. Over the five years to October 2026, though, one stock climbed 110.0% while the other dropped 8.8%. The stock that rose belongs to International Business Machines (IBM), and the one that fell belongs to Cognizant Technology Solutions (CTSH). Where do you think that gap came from: faster sales, bigger profits, or investors paying more.