Colgate-Palmolive (CL) Lifts Ad Spend As Fair Value Debate Hangs On North America Recovery

Colgate-Palmolive (CL) is trying to fix a soft North America business after a tough second quarter by ramping support for premium toothpaste, lifting ad spend, and adjusting prices to compete more effectively. Recent trading reflects that mixed backdrop. The share price is US$87.02, with the 30 day share price return down 3.54% and the 90 day share price return down 2.75%. The year to date share price return is 12.01% and the 3 year total shareholder return is 26.57%, suggesting that longer...