What Does Best Buy (BBY) Fire TV Deal Mean For Its Ad Business?

Best Buy (NYSE:BBY) and Amazon announced an expanded multiyear Fire TV partnership focused on connected TV advertising and media tools. The agreement keeps Fire TV as the exclusive operating system on all Insignia branded televisions sold through Best Buy. Brands using Best Buy Ads and Amazon Ads gain access to new programmatic and AI powered tools to plan and optimize Fire TV campaigns. This expanded Fire TV and Insignia partnership shapes only part of what investors need to weigh on Best...