Engine by Gen Opens the Door to AI Agents, Creating a Trusted Path to Shop for Insurance

Shopping with AI agents is moving quickly from novelty to real-world use, including for complex purchases like insurance, but privacy, access, and efficiency challenges have confronted early users. As AI agents such as Muse and Instinct begin shopping for insurance on consumers' behalf, some marketplaces have moved to restrict or block agent access. Today, Engine by Gen (NASDAQ: GEN) announced that Savvy, its insurance marketplace, has launched the first-ever insurance shopping website designed