Will DoorDash’s (DASH) Brand Center and Retail Alliances Redefine Its Platform Beyond Restaurant Delivery?

In September 2026, DoorDash expanded its capabilities with the launch of Brand Center, a data-rich platform for consumer brands, while Costco and DoorDash jointly rolled out same-day delivery from all U.S. Costco warehouses and the NHL announced a multiyear deal naming DoorDash its Official On-Demand Delivery and Pick Up Partner in North America. Together with new AI-powered inventory tools and a global media partnership with WPP, these moves show DoorDash pushing deeper into retail media,...