Mastercard (MA) Makes Its EMEA Fraud Push More Real With First Party Trust

Mastercard (NYSE:MA) is expanding its First-Party Trust programme across Europe, the Middle East, and Africa to address friendly fraud. The initiative focuses on reducing payment disputes between cardholders, merchants, and issuers through enhanced first party fraud checks. The programme offers participating merchants and banks additional chargeback protections that target disputes where cardholders contest legitimate transactions. Mastercard's wider First-Party Trust rollout in EMEA...