Uber Technologies (UBER) Launches Offsite Advertising Using Its First Party Data

Uber Technologies (NYSE:UBER) is partnering with TripleLift to extend Uber Advertising audiences beyond Uber's own apps. The new offsite audience expansion product uses Uber's first party mobility and delivery data to target users across the open web. This collaboration marks Uber Advertising's first effort to monetize its data as an external media targeting layer for advertisers. Uber's offsite audience expansion launch with TripleLift only captures part of what this data shift could mean...