How Loyalty Overhaul At Southwest Airlines (LUV) Has Changed Its Investment Story

Southwest Airlines has overhauled its Rapid Rewards program with new Silver, Gold, and Platinum tiers, Milestone Rewards, expanded international partnerships, and premium travel perks such as the Southwest Icon Lounge and fleetwide Starlink connectivity, along with a quicker tier path for co branded credit cardholders starting in 2027. The move signals a push by Southwest Airlines to deepen high margin loyalty and card economics while courting higher value travelers through richer benefits,...