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YahooSeptember 24, 2026 at 12:57 PM NYLast Month

Ford Stock Falls as Hyundai Is Set to Outsell Them for the First Time Ever

Shares of Ford Motor Company fell nearly 2% Thursday following a report from Cox Automotive forecasting that South Korea’s Hyundai will outsell the American car company in the U.S. for the first time ever in the third quarter. The automotive research firm projects that Hyundai will sell 511,421 new vehicles during the three months ending on Sept. 30, versus Ford’s 504,172. The fastest growth area for Hyundai in the U.S. has been for its hybrid vehicles, specifically its Santa Fe crossover sport-utility vehicle, Sonata sedan, and Tucson crossover SUV.

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