Boost Mobile Teams Up With Mike Tyson to Knock Out Wireless Hidden Fees in New Nationwide Campaign

Key Takeaways: Boost Mobile has officially partnered with boxing icon Mike Tyson to launch its latest brand campaign, "What’s Your Plan?"The campaign plays on Tyson’s famous quote: "Everybody has a plan until they get punched in the mouth." Boost Mobile argues that hidden fees, contract traps, and confusing fine print are the wireless equivalent of a sucker punch to consumers.The narrative extends off the screen with Boost Mobile sponsoring youth initiatives and hosting localized community event