Kraft Heinz (KHC) Launches Limited Edition Big Pouch After Consumer Demand

Kraft Heinz (NYSE:KHC) brand Capri Sun has released a limited-edition Big Pouch in response to consumer requests. The Big Pouch format is being rolled out as a time-limited trial, with direct fan feedback set to influence its future. Capri Sun is inviting consumers to share reactions on the new pack, feeding into Kraft Heinz product development decisions. The Capri Sun Big Pouch launch is only one part of how Kraft Heinz is trying to reshape its brands for the next phase. Our analysis turns...