McDonald's Takes a Chance by Bringing Back Monopoly: Can It Change Its Fortunes Passing Go or Is the Stock Going to Remain in Jail?

McDonald’s Corp. (NYSE:MCD) is bringing back its Monopoly promotion with a $1 million cash prize as the fast-food giant looks to reignite momentum during a rough phase for its stock, which is down more than 17% so far this year. Goes Bigger on Monopoly Monopoly, based on the iconic board game from Hasbro Inc. (NASDAQ:HAS), returns Oct. 6, with customers peeling physical game pieces from eligible McDonald’s packaging and scanning them in the app to claim prizes or enter the game’s bigger contests