Halloween Budgets Top Thanksgiving: 38% Plan to Spend $300 or More, CIT Bank Survey Finds

Thirty-eight percent of Americans plan to spend $300 or more on Halloween, compared with 19% for Thanksgiving and 11% for New Year's Eve or New Year's Day, according to a new CIT Bank survey of more than 1,000 U.S. adults conducted by Researchscape International. More than half (54%) plan to spend $200 or more, versus 39% for Thanksgiving and 23% for New Year's. Consumers expect to spend $210 for Halloween on average, with Gen Z and Millennials planning to spend $270 and $308, respectively.