PepsiCo locks in Taco Bell partnership through 2036 following KFC loss

Investing.com -- PepsiCo Inc (NASDAQ:PEP) shares advanced 2.5% Thursday after the beverage giant secured an 11-year extension to its U.S. fountain partnership with Taco Bell, putting to rest market concerns that additional restaurant chains under Yum! Brands Inc (NYSE:YUM) might defect to rival Coca-Cola Co (NYSE:KO). The deal extends PepsiCo’s exclusive pouring rights across participating Taco Bell, Taco Bell Cantina, and Live Más Cafe locations nationwide through 2036 while retaining internati