Texas Athletics and McCombs School of Business Launch New Bevo Lab, Bringing Together Sports, AI and Analytics

University of Texas Athletics and the Business of Sports Institute (BOSI) in the McCombs School of Business, in cooperation with Longhorn Sports Properties, today announced the launch of Bevo Lab, a unique collaboration that will serve as higher education's premier sports intelligence platform and living laboratory—bringing together sports, technology, data analytics, and artificial intelligence (AI) to elevate human performance while expanding hands-on learning opportunities for students.