YahooSeptember 23, 2026 at 7:00 AM NYLast Month
Best Buy and Amazon Expand Fire TV Partnership, Opening Fire TV Ad Inventory to Best Buy Ads
MINNEAPOLIS & SEATTLE, September 23, 2026--Best Buy and Amazon announced an expanded multiyear Fire TV partnership that will continue bringing the Fire TV experience to Insignia TVs and create more connected TV (CTV) advertising opportunities through Best Buy Ads, powered by Amazon Ads technology. Beginning February 2027, Best Buy Ads will use Amazon Ads’ programmatic technology, including AI-powered tools, to help brands plan, activate, optimize and measure advertising campaigns.
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