YahooSeptember 15, 2026 at 12:00 PM NYLast Month
Mattel and BBC Studios Expand the World of Bluey Through Multi-Brand Global Licensing Partnership
EL SEGUNDO, Calif., September 15, 2026--Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, and BBC Studios today announced a multi-year global licensing partnership that will bring Bluey to five of Mattel's franchises. Fans around the world will be able to experience the beloved series through products from Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO beginning this fall.
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