What Does AppLovin Offer That Omnicom Does Not?

Two distinct approaches define how Omnicom (OMC) and AppLovin capture what brands spend on advertising. Omnicom sells the work of its agencies across media, advertising, and public relations. By contrast, AppLovin runs an ad platform built on its own models, focused mostly on games. Investors have treated the two differently over the past year. AppLovin stock lost 52% over that period, while Omnicom returned 6.9%, even though AppLovin recorded faster revenue growth. So what is each company actua