Why Is Trade Desk (TTD) Bringing Point Of Care EHR Ads Into OpenPath?

Trade Desk (NasdaqGM:TTD) is linking with OptimizeRx to pipe point of care EHR media into its platform via OpenPath. The integration gives life sciences advertisers programmatic access to OptimizeRx's proprietary healthcare professional inventory inside The Trade Desk's system. The move expands healthcare focused media options for brands that want premium placements in clinical settings where prescribing decisions are made. The OptimizeRx OpenPath link into The Trade Desk sits against...