TransUnion Unveils Transaction Matching to Help Merchants Recognize More Customers

New solution links in-store purchase activity to persistent identities, helping merchants recognize previously unknown shoppersCHICAGO, Oct. 21, 2026 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) today announced the launch of Transaction Matching, a solution that connects transaction activity to persistent, privacy-conscious customer identities. The offering leverages Fiserv’s Unknown Shopper solution to help merchants recognize previously unidentified shoppers, including loyalty members who paid w