Mondelez International (MDLZ) Leans On Halloween Oreo Buzz, Is It Still 14% Below Fair Value?

Mondelez International (MDLZ) just put Oreo back in the seasonal spotlight, as Portillo’s rolled out three limited time Oreo desserts nationwide for Halloween, a promotional push that could matter for brand reach. For context, Mondelez International shares trade at US$59.38, with the stock up 10.68% on a year to date share price basis but only roughly flat over 1 year once dividends are included. A modest 1.85% 90 day share price gain suggests momentum has been steady rather than sharp as the...