Ulta Beauty (ULTA) Expands In Stores On An Undervalued Narrative

Ulta Beauty (ULTA) quietly widened its in-store lineup this month as Wavytalk, Flower Knows, and COSRX moved from online-only launches into physical aisles with exclusive tools, colorways, and curated assortments. These in-store launches arrive after a strong 90-day share price return of 21.76% for Ulta Beauty, even though the year-to-date share price return is down 11.44% and the 1-year total shareholder return has slipped 0.83%. The 3-year total shareholder return of 36.28% points to...