Adobe (ADBE) Lands 2027 AI Fan Experience Partnership In Global Sports

Adobe (NasdaqGS: ADBE) announced a global partnership with the BWT Alpine Formula One Team to start from the 2027 season. The firm will serve as Alpine's Official AI Fan Experience Partner, using its AI tools to create personalized and interactive fan journeys. Adobe plans to apply its AI and customer experience platforms across Alpine's global fan touchpoints, including race venues and digital channels. The new Adobe and BWT Alpine Formula One AI fan experience partnership opens a fresh...