Coca-Cola (KO): Is Zero Sugar Creating New Demand or Shifting Existing Sales?

The Coca-Cola Company (NYSE:KO) earns revenue from beverage concentrates and finished drinks through its bottling network. Coca-Cola Zero Sugar volume grew 16% in the second quarter of 2026, while the wider Coca-Cola trademark grew 5%. Switching existing drinkers between products offers less earnings upside than recruiting customers or adding occasions. With its global brands and […]