What Does JM Smucker Offer That Hormel Foods Does Not?

Investors buy Hormel Foods (HRL) and JM Smucker (SJM) for the same basic reasons: reliable grocery brands and quarterly dividends. Hormel sells SPAM, Planters, and Jennie-O turkey, while Smucker sells coffee and Uncrustables. Yet the market has shown a clear favorite recently. Over the past twelve months, Smucker stock returned 15.0%, while Hormel stock lost 14.8%. Is that preference backed by how the two businesses are actually doing.