Yelophant Named Official Partner Of The New York Knicks

NEW YORK, Oct. 20, 2026 (GLOBE NEWSWIRE) -- Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new partnership with Yelophant, naming the modern frozen food brand an Official Partner and an Official Pre-Packaged, Ready-to-Heat Asian Breakfast Product of the New York Knicks. The international partnership marks the first major partnership leveraging international marketing rights between the Knicks and a Chinese-based company, underlined by a unique week-long, first-of-its-kind comm