U.S. Bank survey: Americans – led by Gen Z and Millennials – are rewriting the rules of wealth building

MINNEAPOLIS, September 21, 2026--Younger Americans are starting their wealth-building journeys earlier than the generations before them, but with home ownership feeling unattainable, an increasing number are embracing a broader range of strategies to achieve financial success, including investing in the stock market and exploring alternative investments, a new survey from U.S. Bank found.