Omnicom’s Ben Hovaness: Brands Need a Unified Response to AI

Two billion people now use AI platforms regularly, up from a negligible base just a few years ago. For brands, the implications reach across paid media, owned content, and earned media simultaneously. That is precisely why Ben Hovaness argues that no single agency discipline can address them alone. “The biggest impacts that brands are seeing are felt across a variety of different areas, inclusive of paid media, inclusive of their own content, inclusive of PR,” Hovaness, evp, Global Specialized C