YahooSeptember 25, 2026 at 7:02 AM NYLast Month
Rollins Says AI Search Shift Is Driving Volatile Residential Lead Trends
Rollins (NYSE:ROL) executives said the pest-control company is working to adapt its marketing and customer-acquisition strategy after an unusually volatile period in residential lead generation, which management believes was driven largely by changes in AI-powered search. Speaking at the JPMorgan U
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