Omnicom's Credera Announces Five-Year Strategic Collaboration with AWS to Transform Enterprise Marketing with AI and Cloud

Credera, the transformation consulting firm of Omnicom (NYSE: OMC), today announced a five-year strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS) to help clients accelerate marketing transformation, modernize infrastructure, and deploy AI into production while combining Credera's technical delivery depth and Omnicom's enterprise client relationships, proprietary identity data, connected media expertise, all powered by AWS. The resulting solutions can be fully integrate