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YahooOctober 20, 2026 at 11:17 AM NY7 Days Ago

Braze rallies as Salesforce acquisition puts marketing software in focus

Salesforce Inc (NYSE:CRM, XETRA:FOO)’s $5.66 billion deal for Braze Inc (NASDAQ:BRZE) sent the customer-engagement software company’s shares soaring, with rival Klaviyo also climbing as investors reassessed the sector’s value. Salesforce will pay $47.50 in cash for each Braze Class A share,...

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