New Study from Kroger, Vidmob and MMA Global Finds Predictive Creative Scoring Can Forecast E-commerce Conversion

NEW YORK, September 30, 2026--Kroger, Vidmob, and MMA Global today announced the findings of a new industry study demonstrating that predictive creative scoring can accurately forecast e-commerce purchase conversion before media is activated, giving marketers a repeatable framework for connecting creative decisions to business outcomes.