Will P&G’s (PG) New Science-Led Head & Shoulders and Oral-B iO Push Change Its Narrative?

In recent months, Procter & Gamble has rolled out new Head & Shoulders formulations featuring the HydraZinc Complex and expanded its Oral-B iO line, emphasizing clinically tested scalp and oral care technologies now available across multiple product collections in the U.S. market. These launches highlight how Procter & Gamble is leaning on science-led product innovation to reinforce its brands and support its broader shift from pricing-driven growth toward offering more tangible consumer...