URBAN OUTFITTERS ANNOUNCES UO GAME DAY 2026 CAMPUS TOUR WITH ALISON WONDERLAND, THE LINDA LINDAS, MACK KEANE, AND MORE

This Fall, Urban Outfitters is heading back to campus with UO Game Day 2026, marking the brand's third consecutive year of bringing free UO Live concerts, giveaways, and community activations to students nationwide. With stops at the University of Arizona, Rutgers University, and in Madison, WI, each location represents the brand's broader commitment to show up during key college moments and celebrate campus life through fashion, music, and community.