T. ROWE PRICE ADVANCES AI STRATEGY WITH LEADERSHIP MODEL BUILT TO ACCELERATE AND SCALE EXECUTION

T. Rowe Price (NASDAQ: TROW) today announced leadership enhancements that support its firmwide artificial intelligence (AI) strategy and are designed to accelerate responsible adoption, scale practical AI capabilities, and translate AI innovation into value for clients, associates, and the business. The updates strengthen AI leadership within Investments and Global Distribution and build on the enterprise Technology, Data, and Operations foundation established to support scale and innovation.