Kroger (KR) Gets A Fresh Consumer Push On A Valuation That Still Looks Reasonable

Kroger (KR) is back in focus after Incredifulls rolled out PAW Patrol branded peanut butter and jelly cups across the Kroger Family of Stores, extending the retailer's child focused, licensed snack lineup. The PAW Patrol range lands as Kroger shares trade at about $63.09, with a 7-day share price return of 6.48% and a 90-day share price return of 7.64%. This comes even though the 1-year total shareholder return declined 6.63% after a much stronger 3-year and 5-year total shareholder return...