What Could Yum! Brands (YUM) Gain From KFC Open House In Texas?

Yum! Brands (NYSE:YUM) has backed a new KFC "Open House" restaurant concept in Texas that functions as a live test kitchen. The Open House site pilots table service for dine in guests alongside a dedicated mobile order lane for faster pick ups. KFC is using the location to trial expanded menu options under its broader "Kentucky Fried comeback" effort before any wider U.S. rollout. The KFC Open House experiment in Texas is only one piece of the wider story at Yum! Brands today. Take a look at...