Is the Beauty Aisle Becoming Retail’s Next Big Battleground for Walmart (WMT) and Ulta (ULTA)?

Retailers are watching a line that used to be tidy between drugstore beauty, prestige cosmetics, and wellness start to blur. As of mid-September 2026, shoppers increasingly treat beauty, health, and wellness spending as one budget rather than three. That convergence is redrawing the competitive map for Walmart Inc. (NASDAQ:WMT) and Ulta Beauty, Inc. (NASDAQ:ULTA). Walmart […]